Warm, cinematic, and unpolished. Highlight the craftsmanship and character behind The Carlson Block to build an emotional connection with food lovers, food focused travelers, and community-minded viewers who value great pizza, authenticity, and small businesses.

Creative Strategy

Project: the Carlson Block

Overview:

Chef profile

A short film featuring Ian Galbraith, chef and owner of The Carlson Block, a wood-fired pizza restaurant housed in a century-old building in Wilkeson (population 490). The restaurant’s sourdough-crust pizza was described as “the best in Washington State” by Jackie Varriano of The Seattle Times.

Project Stills

Overview:

Web Photo

Additional website photography pulled directly from high resolution video content .

Results

Overview:

The film is widely shared across social media, generating more than 10,000 views and strong engagement from community members, partners, and patrons. Viewers describe it as “beautiful and deeply inspiring” and “legitimately fantastic.”