Creative Strategy
Client: Float Seattle
Float therapy is difficult to convey through traditional marketing, as its benefits are internal and hard to visualize. This approach brings those experiences to life through authentic, engaging customer stories, paired with intentionally designed visuals that translate stillness into something relatable.
By connecting the experience to timely themes and real people, the films make an abstract concept feel tangible, building stronger awareness and a deeper connection with prospective members.
Customer Stories
Overview:
Shot in a documentary format over five days across two interview locations and two float studios, with additional filming in nearby neighborhoods and businesses. The series follows customers with distinct routines and motivations, showing how floating supports both physical and mental well-being. By grounding the stories in real environments and lived experiences, the films emphasize the practice’s connection to community and its place within busy, active lifestyles.
Project Stills
Balancing trend-driven entertainment with bite-sized wellness stories, supported by clean, modern visuals and AI-driven VFX to create scroll-stopping visual connections.
Social Media
Overview:
New landing page content, pulled directly from video footage, designed to instantly communicate the brand’s voice and engage prospective customers.
Web Content
Overview:
Old Website - Landing Page
Results
Running parallel to an upward, and optimistic business trend, the initial content received a strong positive response from the float community, customers, and owners. The second, social-focused edit went viral, reaching 99K+ viewers significantly spiking online traffic.