Creative Strategy
Client: Float Seattle
Building brand awareness for Float Seattle by highlighting the real, transformative benefits of sensory deprivation. Timely topics, authentic customer stories, and carefully designed visuals clearly communicate the floating experience to prospective members.
Customer Stories
Overview:
Shot in a documentary format over five days across two interview locations and two float studios, with additional filming in nearby neighborhoods and businesses. The series follows customers with distinct routines and motivations, showing how floating supports both physical and mental well-being. By grounding the stories in real environments and lived experiences, the films emphasize the practice’s connection to community and its place within busy, active lifestyles.
Project Stills
Social Media
Overview:
Balancing trend-driven entertainment with bite-sized wellness stories, supported by clean, modern visuals and AI-driven VFX to create scroll-stopping visual connections.
Results
Running parallel to an upward, optimistic business trend, the initial content received a strong positive response from the float community, customers, and owners. The second, social-focused edit went viral, reaching 99K+ viewers and significantly spiking online traffic.